Reporting Period: July 01, 2022- June 30, 2023
Project Location: Jamalpur (Madargonj, Sorishabari), Tangail (Delduar, Bashail, Gopalpur), Manikgonj (Ghior, Daulatpur) and Barishal City Corporation
Financial Partner: Social Marketing Company (SMC)
Project Staff: 39 (F-30, M-9)
Target Beneficiaries: Married Women of reproductive age (MWRA), Care giver< 5 years aged children, Pregnant Mothers, School Adolescents, Community leaders, Newly-wed couples and Govt. stakeholders in the intervention area
Goal: The overall objective of the rural GSM initiative in selected Upazilas and Union Parishads of Tangail district is to increase the coverage of community mobilization program, including GSM activities, through strategic partnership and collaboration with CWFD and other key stakeholders.
Objectives
- Introducing women’s entrepreneurship initiatives in rural areas to catch up with the potential market in rural and peri-urban areas using SMC’s GSM model through strategic partnership and collaboration with key stakeholders which could be replicated in identified areas
- Developing a new cadre of women entrepreneurs in rural and peri-urban areas having at least eight-grade educational qualification through extensive training and mentoring support who will act as an information hub for disseminating FP-MCH and nutrition messages as well as selling SMC public health products within her catchment areas
- Establishing a new channel of distribution for SMC public health and FP products in selected rural areas/pockets and thereby opening up a horizon for low- and middle-income populations to benefit from this initiative
- Raising critical awareness among the intended audience groups on issues relating to healthy timing and spacing, first 1000 days of care of mothers and children, nutrition, ASRH, and child marriage, thereby creating demand for public health and Family Planning products produced by the Social Marketing Company (SMC)
Major Activities
- Advocacy meetings with Govt. stakeholders, elected representatives, and local influential people
- Courtyard meetings with MWRA and caregivers
- Interpersonal Communication (IPC) with newlywed couples
- Conduct meetings with School Management Committee
- Health sessions with school-going adolescents at school and college levels
- Conduct meetings with pregnant women (Ma Samabesh)
- Monthly meetings with 200 GSMs (Gold Star Members)
- Ensuring the use of family planning methods and health products
Major Achievements
- A total number of 66 advocacy meeting ware held with 1,119 Govt. stakeholder in the intervention area.
- A total of 4,681 group meetings were held with 65,020 MWRA and 26,128 caregivers
- Total number of 196 school sessions were conducted with 11,212 students of school and college level
- Total number of 1046 interpersonal communication (IPC) sessions done with newlywed couples
- A total number of 16 session were conducted with 203 pregnant mother’s women.
- Provided basic trainings to 100 GSMs to transform them into small scale entrepreneurs
- Provided basic trainings to 18 new staffs
- Total health product of BDT. 15,370,841 was sold during the period of July 01, 2022 to June 30, 2023.
- A GSM’s experience sharing meeting was held with 177 GSMs
- A staff experience sharing meeting was held with 38 staff of CMP
Community Mobilization Program (CMP) in Urban-Barishal City Corporation
Reporting Period: July 2022 – June 2023
Project Location: Barishal (Barishal City Corporation: Ward- 4, 5, 6, 10, 11, Union Name- Charbaria, Charkawa)
Financial Partner: Social Marketing Company (SMC)
Project Staff: Total Staff: 4 (F-04)
Target Beneficiaries: Married Women of Reproductive Age (MWRA), Caregivers of children under 5 years, Pregnant Mothers, School Adolescents, Community leaders, Newly-wed couples
Goal: The overall objective of the rural GSM initiative in selected Upazilas and Union Parishads of Tangail district is to increase the coverage of the community mobilisation program, including GSM activities, through strategic partnership and collaboration with CWFD and other key stakeholders.
Objectives
- Introducing women’s entrepreneurship initiatives in rural areas to catch up with the potential market in rural and peri-urban areas using SMC’s GSM model through strategic partnership and collaboration with key stakeholders which could be replicated in identified areas
- Developing a new cadre of women entrepreneurs in rural and peri-urban areas having at least eight-grade educational qualification through extensive training and mentoring support who will act as an information hub for disseminating FP-MCH and nutrition messages as well as selling SMC public health products within her catchment areas
- Establishing a new channel of distribution for SMC public health and FP products in selected rural areas/pockets and thereby opening up a horizon for low- and middle-income populations to benefit from this initiative
- Raising critical awareness among the intended audience groups on issues relating to healthy timing and spacing, first 1000 days of care of mothers and children, nutrition, ASRH, and child marriage, thereby creating demand for public health and Family Planning products produced by the Social Marketing Company (SMC)
Major Activities
- Advocacy meetings with Govt. stakeholders, elected representatives, and local influential people
- Courtyard meetings with MWRA and caregivers
- Interpersonal Communication (IPC) with newlywed couples
- Conduct meetings with School Management Committee
- Health sessions with school-going adolescents at school and college levels
- Conduct meetings with pregnant women (Ma Samabesh)
- Monthly meetings with 200 GSMs (Gold Star Members)
- Ensuring the use of family planning methods and health products
Major Achievements
- An advocacy meeting was held with 25 stakeholders
- A total of 285 group meetings were held with 4,020 MWRA and 1,612 caregivers
- A total of 10 interpersonal communications (IPC) sessions with newlywed couples
- A total of 20 school health sessions were held with 2,049 students
- A total of 4 School Management Committee meetings were held with 41 participants
- Provided basic training to 24 GSMs to transform them into small-scale entrepreneurs
- Provided basic training to 4 new staff
- Total health products worth BDT. 145,371 was sold during the period of July 01, 2022 to June 30, 2023
Note-1: Two community mobilizers are working with pregnant women at the community level on the Multiple Micronutrient Supplement (MMS) project. They ensure that pregnant women take at least 4 antenatal checkups, motivate them to take the FullCare product of SMC, and educate them to take proper care during pregnancy.
Note-2: The adolescent health campaign has been running in 28 upazilas in CMP and MISHD project areas since May 2023. A total of 20 upazilas are under the MISHD Project, and 8 upazilas are under the CMP project among the 28 upazilas. This project will run up to 31st August 2023. A total of 57 staff (1 coordinator, 56 Field Activation Officers) are working on this campaign. Our target population is 170,240 adolescents (both male and female) in total. A total of 1,904 health sessions were held with 72,257 students under the adolescent health campaign project.
To know more about previous activities of this project please click on this link: Previous Work
