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Our commitment to the planet is materialized in our choice of raw materials. Fiber is the core of our denim product. The use of BCI, organic and recycle cotton, which is an indispensable part of sustainable production, is supported. In addition, it is aimed to increase the use of other fiber groups with sustainable properties year after year.

BCI Cotton- We believe BCI or Better Cotton initiative holds great promise for sustainable production of cotton across the world. It is an idea to bring good farming practices to cotton producing countries and to promote a special collaboration among the farmers of the region to share these practices with each other. So, with lesser inputs a farmer is able to gain better output. This results in lesser harmful impact on the environment and better livelihood for the farmer communities, a win-win solution.

Organic Cotton- The Global Organic Textile Standard (GOTS) is the most important certification for organic cotton: it guarantees the consumer that organic textile products are obtained in compliance with strict environmental and social criteria, applied throughout the production process: from the collection of fibers natural up to the labeling of the finished product.

Recycled Cotton / Recycled Poly / REPREVE®- The Global Recycled Standard (GRS) addresses input material verification, chain of custody, environmental principles, social requirements, and labelling for textile products made from recycled materials. It aims to bear full-product standard for recycled material content that balances rigor and practicality for the industry and end consumers.

Other Sustainable Fibre- We incorporate Lenzing (Tencel®, Modal®, Refibra®), Unifi (Repreve®) and Invista (Coolmax® & Thrmolite® EcoMade), Ecomade Lycra® & Other regenerated fibers that are biodegradable-for their softness, strength, and inherent moisture absorption and also to add comfort to the fabric without having any harmful effect on environment.

We’re committed to providing transparency and traceability in the entire value chain in the journey of cotton: we keep all information on all steps of our operations, from raw material to the supply of the products put on the shelves. Our operations are independently audited in order to do our part in protecting workers and the environment; as we focus on ethical sourcing, manufacturing, and labor practices. We are committed to maintain our high standards and provide transparency to our stakeholders.